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DHC Academy ... Connect, Learn, Share

Thought leaders from Dr Reddy's, Boston Scientific, Pfizer, Practice Fusion, Daiichi, Lilly, Roche, Genentech, Takeda, Alkermes, Xerox, SAS, IMS, UCB, GSK are learning with content from DHC Academy. This site is brought to you by Digital Health Coalition - a 501c3 nonprofit think tank based in NYC - and our trusted partners.

Data Driven CRM by Intouch

In the world of marketing, you hear a lot of talk about data-driven customer relationship marketing (CRM). Learn how data-driven CRM can fit into a dedicated marketing strategy from various thought leaders at Intouch, a digital marketing firm specializing in healthcare.

This video covers the following:

What data-driven CRM is and why it is important in today’s world
How CRM relates to marketing in the pharmaceutical space
The role data plays in a data-driven CRM program
What integrated marketing means in the data-driven context
Why it is important to adopt a data-driven marketing strategy
What marketers can do with the data that is collected
Helpful tips for creating a data-driven marketing strategy
Things to avoid when setting up a data-driven CRM campaign