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Thought leaders from Dr Reddy's, Boston Scientific, Pfizer, Practice Fusion, Daiichi, Lilly, Roche, Genentech, Takeda, Alkermes, Xerox, SAS, IMS, UCB, GSK are learning with content from DHC Academy. This site is brought to you by Digital Health Coalition - a 501c3 nonprofit think tank based in NYC - and our trusted partners.

Tracking Adverse Events in Social by IMS & UCB

An overview of using technology to detect adverse events in social media and digital programs by Siva Nadarajah (IMS) and Greg Cohen (UCB).

- The growth in unstructured data (social media, CRM, call centers, market research)

- Patient support programs/call center (case study)

- Review of use case with Greg Cohen (UCB)

- Social listening, social media engagement, and internal reporting (within pharma)

- Tracking and reporting adverse events in social media

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